The Hidden Cost of Chasing Customers for Payments

By
Shivani Shah
November 21, 2025
5
min read
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Late payments aren’t caused by bad clients,  they’re caused by broken systems. And the real cost isn’t the overdue invoice, it’s the founder’s time, attention, and relationships. Small businesses shouldn’t chase clients. Systems should.

Most small businesses don’t fail because of revenue problems.

They fail because the money they’ve already earned gets stuck in an outdated collection process.

And the numbers prove it.

The Reality: Late Payments Are the Norm, Not the Exception

According to the 2025 Intuit QuickBooks Late Payments Report,

56% of U.S. SMBs are currently owed money from overdue invoices, averaging $17,500 per business.

(https://quickbooks.intuit.com/r/small-business-data/small-business-late-payments-report-2025/)


The Federal Reserve’s 2024 Small Business Payments Report found:

80% of small firms face payment delays that disrupt operations.

(https://www.fedsmallbusiness.org/reports/survey/2024/2024-report-on-payments)


Across the Atlantic, the scale is even worse.

A 2025 report by Sage and CEBR estimates that late payments trap £112 billion in small business cash flow in the UK alone.

(https://www.sage.com/en-gb/company/digital-newsroom/2025/05/14/addressing-late-payments-could-unlock-112-billion-in-cashflow-for-small-businesses/)


This isn’t “sometimes.”

This is the default state of small business finance.

And chasing late payments silently drains companies from the inside.

The Financial Cost: Your Time Is the Most Expensive Line Item

Most founders underestimate how much AR chaos costs, not in lost revenue, but in lost time.

How much time?

Studies across SMB finance show:

Let’s convert that into money:

  • 10 hours/week at $50/hour = $26,000/year
  • 14 hours/week at $75/hour = $54,600/year

That’s not “admin work.”

That’s a part-time employee,  or a full-time growth lead, lost to follow-up emails.

And yet, most founders treat it as “miscellaneous.”

The Operational Cost: Late Payments Lock Your Entire Business

Slow cash flow doesn’t just slow down deposits.

It slows down everything you want to do.

The QuickBooks report shows:

The Sage/CEBR study adds:

When cash flow becomes unpredictable:

  • You delay payroll decisions
  • You delay marketing
  • You delay inventory
  • You delay growth opportunities

You don’t run the business, the bank balance runs you.

The Relationship Cost: Chasing Creates Friction Even With Good Clients

Late payments create tension, not because clients don’t want to pay, but because the follow-up process becomes personal.

The GoCardless + FSB Late Payments Report reveals:

And founders across Reddit and LinkedIn say the same thing:

“I hate chasing invoices. It makes me feel like I’m nagging someone who actually likes our work.” -  r/smallbusiness

“The worst emails to write are the ones where I have to remind clients I exist just so they will pay.” - r/entrepreneur

This is the emotional cost no spreadsheet tracks.

The relationship strain doesn’t come from late payment itself.

It comes from the chasing.

The Psychological Cost: The Hidden Tax on Founders

This is the cost that hits hardest.

In a UK survey on late payments and mental health:

Founders describe:

  • Anxiety before sending reminders
  • Stress about sounding “too pushy”
  • Agonizing over tone
  • Rewriting follow-up emails multiple times
  • Feeling disrespected or ignored
  • Worrying about cash flow after hours
  • The emotional burden of chasing money you’ve already earned

This isn’t “admin.”

It’s emotional labor.

And it compounds when the system is manual.

Why This Keeps Happening, Even With Good Clients

Here’s the truth:

Most late payments are not caused by bad customers.

They’re caused by broken systems.

The Upflow State of B2B Payments 2024 report found:

The root causes:

  • Invoices sent late
  • Missing payment terms
  • Inconsistent follow-up
  • No standardized cadence
  • Approvals stuck in client workflows
  • Tracking done manually
  • Reminders based on memory, not systems

People are not the problem.

The process is.

What If You Never Had to Chase Again?

Now imagine this:

  • Invoices send automatically when work is completed
  • Clear, consistent terms on every invoice
  • Polite reminders sent on a predictable cadence
  • Clients pay without feeling pressured
  • Your team stops chasing and starts doing real work
  • You gain back 10+ hours every week
  • Cash flow becomes predictable
  • Relationships improve
  • Stress disappears

When the system handles the follow-ups, the relationships stay clean.

This is how modern AR should work, predictable, polite, automated.

Small businesses don’t need more reminders.

They need a system that does the remembering for them.

Nerdpay: Small Businesses Shouldn’t Chase Clients. Systems Should.

Nerdpay helps small businesses:

  • Automate invoice reminders
  • Reduce late payments
  • Reinforce professional client relationships
  • Save hours every week
  • Make cash flow predictable
  • Remove the emotional burden of follow-ups
  • Stop awkward “just checking in” emails forever

You built your business to serve customers, not to chase them for payments.

Ready to take late-payment stress off your plate?Request a Demo.

Shivani Shah

Loved by SMBs Everywhere

From startups to growing businesses, teams rely on Nerdpay to keep cash flow nerdishly smooth.

"With Nerdpay, invoicing feels effortless and payments arrive on time. It’s like having an AR sidekick built right into our workflow."

— Owner, Small Business

"The automation does the heavy lifting. We save hours every week while keeping client relationships stress-free."

— Finance Lead, Tech Startup

"Nerdpay turned our messy collections process into something predictable. Cash flow finally feels under control."

— Founder, Growing Agency

Ready to Nerd Out on Cash Flow?

Discover how Nerdpay helps SMBs automate accounts receivable, speed up collections, and keep cash flow predictable.

By booking a demo, you’ll get a free consultation on AR automation, plus tips to improve cash flow.
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